Referenzen

Fisher, N. I., & Kordupleski, R. E. (2019). Good and bad market research: A critical review of net promoter score. Applied Stochastic Models in Business and Industry, 35(1), 138–151. https://doi.org/10.1002/asmb.2417

Grisaffe, D. B. (2007). Questions about the ultimate question: Conceptual considerations in evaluating reichheld’s net promoter score (NPS). 20.

Keiningham, T. L., Cooil, B., Andreassen, T. W., & Aksoy, L. (2007). A longitudinal examination of net promoter and firm revenue growth. Journal of Marketing, 71(3), 39–51. https://doi.org/10.1509/jmkg.71.3.039

Microsoft Support. (2023a). Excel specifications and limits. https://support.microsoft.com/en-gb/office/excel-specifications-and-limits-1672b34d-7043-467e-8e27-269d656771c3

Microsoft Support. (2023b). Using structured references with excel tables. https://support.microsoft.com/en-gb/office/using-structured-references-with-excel-tables-f5ed2452-2337-4f71-bed3-c8ae6d2b276e

Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review.